Insights on the IBTM World in Barcelona 2017

From 28th to 30th November 2017 the IBTM World took place once again in Barcelona.

Industry representatives from the meeting, incentive, convention and event sectors met at the international MICE trade fair. The focus was on networking, in addition to lecture series, workshops and seminars. It is an important aspect of the entire industrial process. New conference centers, convention hotels, regions and destinations as well as innovative tools and techniques, from social media campaigns to data usage are presented. Buyers and suppliers discussed the needs of the conference industry.

What did stand out?


Especially on the edge there was much to discover. Among other things, a new system from Waytation was presented. "Attach to the badge". With the help of a small chip, the organizer can evaluate exactly how many visitors are in which room. At which time did the participants arrive and leave? Those results show the registered visitor groups in gender, profession, position and nationality. It is important that visitors are not recorded as a person with a name but as a number.

Another system was introduced by Field Drive. Of course, you also know long lines at the entrance control. To shorten this time, visitors can already register with a picture when buying tickets. When accessing the terminal, the face is recognized and access is granted. The system only captures the image as a screenshot and is not saved, but deleted directly.

Save the date - IBTM World 2018


Exhibitors and trade visitors will be back at the IBTM World in Barcelona next year. Save the Date: 27th to 29th November 2018.

Here you will find the perfect Hotel for the next IBTM World in Barcelona 2018.